For the largest medical education hub in the country, no ambition is small. Together with Afya, we embrace the mission of transforming the country’s health, in its various business units and points of contact with the medical journey.
Multiplatform and multimarket campaigns
In partnership with the Afya team, we developed an integrated strategy to attract students to brands at different points in the transition to the Afya umbrella.
There were concepts, guidelines and model pieces to be applied in performance announcements throughout the year by different institutions.